So You’re Thinking About Starting A Podcast?

I was delighted to be asked by the Suffolk business support service ‘Menta’ to write a short introductory piece about podcasts and new businesses / start-ups recently. You can find out more about Menta here. The aim was to help inform new business owners about podcasting and make them think about whether it’s the right step for a new venture so early on in their business.

So You’re Thinking About Starting A Podcast?

Everyone’s doing it nowadays aren’t they? Podcasting is very much here to stay and there’s a podcast available on practically any subject you can think of, and even ones on things you dare not think about. But is a podcast right for you and your business?

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Extra, EXTRA… read all about it!

I wonder if you’ve ever stopped to consider the news?

That’s an odd question to ask but in recent years the format of what news is, against what it potentially should be, has changed a lot. A quick Google search for the definition of news tells us that it’s:

“Newly received or noteworthy information, especially about recent or important events”

or…

“A person or thing considered interesting enough to be reported in the news.”

News is something that surrounds our lives. It’s what allows us to stay connected to the world around us; whether that’s within our families and circles of friends, or something that’s happened internationally. It’s also taken on lots of different forms; local news, regional news, national news, international new, showbiz news, music news, business news… the list goes on and on, and that’s no bad thing. People that want a specific subject can get it at the touch of a button or on a 24 hour rolling news channel on TV.

The thing I’d like to get to the bottom of though, is what exactly is news in 2016?

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Copy right, so not to get it wrong

Ever been confused by copyright, and whether you can or can’t use something?

Well, the BBC has brilliantly come up with a brand new site explaining just what you can and can’t use when creating content.

Read more about it here.

BBC Social Media Guidelines 2015

The BBC have updated their social media guidelines – well worth a quick look and read, regardless of whether you are in radio or not.

Download the full document and guidelines here.

Thanks to @Trushar Barot for spotting this one.

Hear All About It

On Wednesday afternoon, I stumbled across something called Podium, and it got me thinking…

The Podium idea is quite straight forward…give people a platform to voice their opinion on something that matters to them. This isn’t reinventing the wheel, but Podium are aiming themselves at the younger end of the life spectrum, giving the youth of today a mouth piece.

The bit that got me thinking was this; could this be what Google might one day become?

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Social Media

If it’s one thing that has changed since joining the radio industry, it’s the way listeners interact with their station of choice nower days. There’s Facebook, Twitter, Linkedin, Myspace (Is that even still going?), Blogs, E-mail, Texting, Phoning, and that little known thing called a letter. Apparently people still send those.

The question really is however, how do you make sure that you don’t leave anybody out? Do you list every single way of getting in touch every time you want some audience interaction? Do you mention a different one every time you do a link? If you are chatting with XYZ on Twitter, then do you really need to mention that it’s come from Twitter?

One of the things that works really well, in my experience, is to work with all your platforms on different levels. Let me explain…

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