If it’s one thing that has changed since joining the radio industry, it’s the way listeners interact with their station of choice nower days. There’s Facebook, Twitter, Linkedin, Myspace (Is that even still going?), Blogs, E-mail, Texting, Phoning, and that little known thing called a letter. Apparently people still send those.
The question really is however, how do you make sure that you don’t leave anybody out? Do you list every single way of getting in touch every time you want some audience interaction? Do you mention a different one every time you do a link? If you are chatting with XYZ on Twitter, then do you really need to mention that it’s come from Twitter?
One of the things that works really well, in my experience, is to work with all your platforms on different levels. Let me explain…
Chris Byland 