So You’re Thinking About Starting A Podcast?

I was delighted to be asked by the Suffolk business support service ‘Menta’ to write a short introductory piece about podcasts and new businesses / start-ups recently. You can find out more about Menta here. The aim was to help inform new business owners about podcasting and make them think about whether it’s the right step for a new venture so early on in their business.

So You’re Thinking About Starting A Podcast?

Everyone’s doing it nowadays aren’t they? Podcasting is very much here to stay and there’s a podcast available on practically any subject you can think of, and even ones on things you dare not think about. But is a podcast right for you and your business?

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Radio World Cup

There is absolutely no escaping this years World Cup competition in Brazil. Football’s ultimate golden prize that seems to captivate even the non-football fan, in all far flung corners of the globe.

While the majority of us will be watching England with baited breath, and wondering if ‘this is the year’, companies up and down the land are cashing in on any success they might have by giving money off TV’s the further they get into the competition…no pressure lads.

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Social Media

If it’s one thing that has changed since joining the radio industry, it’s the way listeners interact with their station of choice nower days. There’s Facebook, Twitter, Linkedin, Myspace (Is that even still going?), Blogs, E-mail, Texting, Phoning, and that little known thing called a letter. Apparently people still send those.

The question really is however, how do you make sure that you don’t leave anybody out? Do you list every single way of getting in touch every time you want some audience interaction? Do you mention a different one every time you do a link? If you are chatting with XYZ on Twitter, then do you really need to mention that it’s come from Twitter?

One of the things that works really well, in my experience, is to work with all your platforms on different levels. Let me explain…

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