So You’re Thinking About Starting A Podcast?

I was delighted to be asked by the Suffolk business support service ‘Menta’ to write a short introductory piece about podcasts and new businesses / start-ups recently. You can find out more about Menta here. The aim was to help inform new business owners about podcasting and make them think about whether it’s the right step for a new venture so early on in their business.

So You’re Thinking About Starting A Podcast?

Everyone’s doing it nowadays aren’t they? Podcasting is very much here to stay and there’s a podcast available on practically any subject you can think of, and even ones on things you dare not think about. But is a podcast right for you and your business?

Continue reading

Advertisements

The Radio Production Series – Preparing A Radio Programme

Fail to prepare. Prepare to fail.” – Benjamin Franklin

That’s a phrase radio and every single task we do as beings on this planet lives and dies by.

  • Forget to buy milk. You don’t get breakfast.
  • Don’t plant seeds. Harvests won’t grow.
  • Didn’t read the map. You’ll probably get lost.

You get the idea.

Everyday I have to prepare a radio programme and everyday I have to assume that it won’t go to plan. It sounds a bit cynical to think like that, but assuming that what you’ve prepared will get you through an entire show without a hitch is not the smartest move to make.

Continue reading