“Call Clegg”. What a scoop for LBC Radio – giving Nick Clegg, the deputy PM, his own radio phone in to answer questions from the public.
Of course, this could go one of two ways should he say something highly inappropriate or controversial, with no PR person to filter his words before they hit the microphone, but it certainly is a new way of taking politics to the people; giving them a feeling that the government is more accessible and getting their voice heard.
How have LBC pulled this off? I guess we’ll never know – but if you hadn’t heard of LBC before today, then by the end of the week I’m sure that the London based station will be spoken widely of around the UK.
Bravo LBC. Bravo.